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AULANI, A DISNEY RESORT & SPA IN HAWAI‘I
Aulani Time
An elegant alchemy of two world-renowned brands powerful enough to break the bonds of time.
To define a visual direction for this campaign, we developed a visual style that leaned into the luxury of the resort while maintaining its Hawaiian heritage and family focus.
To incorporate this approach in the animated parts of the campaign, we took a unique color approach to the classic "Mickey and Friends" cartoons, while integrating many of the real textural elements of the resort such as plant life and wood textures.
With a few seasons of American Idol occurring at Aulani during this time, our synergy team helped infuse the campaign's language on TV and social with stars like Jelly Roll and Ryan Seacrest.
DISNEY YELLOW SHOES
LOS YORK FILMS
LITTLE BUDDY & CO
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