Dodge Challenger is celebrating its 50th anniversary in 2020. Create a memorable campaign that celebrates a half-century of the iconic car.
The Dodge Challenger and its rebellious tone is one of the few things that stands as a legitimate connector between generations in our "OK Boomer" society.
Since the older generation is generally not on social media in the way the younger generation is, we'll print our posts out and mail them out to Challenger lovers who are already on Dodge's mailing list.
The older group from the mailing list will be able to mail back their own pictures, and Dodge will select photos to post on the Dodge Instagram.