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UNLIKE ITS COMPETITORS THAT ONLY REDUCE SYMPTOMS, COLD-EEZE SHORTENS THE DURATION OF YOUR COLD. THIS CAMPAIGn makes that fact worthy of long-term memory.
Cold-EEZE will ask the Twitterverse to send in unnecessarily long texts they've received. We'll then translate them into one sentence. Because shorter is better.
"The Super-Short Sideline Report"
On different NBA and NFL broadcasts, Cold-EEZE will sponsor a "Super Short Sideline Report," in which the sideline reporter will be given ~5 seconds to try and explain everything they've seen so far.
For a limited time, a few year-long subscriptions to CLEAR will be hidden as golden tickets in boxes of Cold-EEZE. A few lucky customers who buy Cold-EEZE to shorter their cold will also get to shorten their wait at the airport.
Nathan Blakely (Copywriter)
Bella Boss Wade (Art Director)
Asher Huskinson (Director)
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