UNLIKE ITS COMPETITORS THAT ONLY REDUCE SYMPTOMS, COLD-EEZE SHORTENS THE DURATION OF YOUR COLD. THIS CAMPAIGn makes that fact worthy of long-term memory.
Cold-EEZE will ask the Twitterverse to send in unnecessarily long texts they've received. We'll then translate them into one sentence. Because shorter is better.
"The Super-Short Sideline Report"
For a limited time, a few year-long subscriptions to CLEAR will be hidden as golden tickets in boxes of Cold-EEZE. A few lucky customers who buy Cold-EEZE to shorter their cold will also get to shorten their wait at the airport.