Making the world's worst-selling cereal Front page news by Redefining "The Breakfast of champions" for a new generation of consumers and athletes.

new purposeful packaging

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THrOUGH THE WHEATIES WEBSITE, EVERYONE CAN SHARE THE causes THEY CHAMPION. ONE WILL BE SELECTED FOR THE NEXT WHEATIES BOX.

Trading Cards

CW - Nathan Blakely
AD - Tessa Memmott