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CADILLAC
Gravitate to Greatness
Together with Oscar-winner Regina King, we told the story of spring in a way no one had before.
To break through the clutter of seasonal car commercials, we used a unique scientific insight to tell a larger story about human nature. It ended up being one of Cadillac's most effective retail spots in years.
LEO BURNETT
CUTTERS STUDIOS
STARRING REGINA KING
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