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To break through the clutter of seasonal car commercials, we used a unique scientific insight to tell a larger story about human nature: in spring, the Earth's gravity changes.

Leo Burnett

ECD: Craig Crawford

GCD: Matt Cramp

CD: J. Cyccone, D. Clarey

CW: Nathan Blakely

AD: Kevin Magarity

Producer: Victoria Marzec

Cutters Studios

Starring Regina King

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