Madame Tussauds is often viewed in culture as “kitch” and “touristy.” Create a way to insert Madame Tussauds into culture in a meaningful and impactful way.
Madame Tussauds' Faces of Immigration: a pop-up museum that showcases some of America’s most notable and influential people who were also immigrants to the US.
Campaign Kickoff Stunt
In a special campaign kickoff event, Madame Tussauds will host a special outdoor version of the new 'Faces of Immigration' exhibit at the US/Mexico border.
In every Madame Tussauds in America, a new 'Faces of Immigration' exhibit will open, showcasing some of America's most famous men and women who are also immigrants.
Nathan Blakely (Copywriter)
Constanza Ramirez (Art Director)