top of page
COPYWRITER
WHEATIES // WHAT DO YOU CHAMPION?
Making America's worst-selling cereal front-page news by redefining "The Breakfast of Champions" for a new generation of consumers and athletes.
new purposeful packaging




Through the Wheaties website, everyone can share the causes they champion. One will be selected for the next Wheaties box.
Trading Cards

Spec Project
CW: Nathan Blakely
AD: Tessa Memmott
bottom of page