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COPYWRITER
WHEATIES // WHAT DO YOU CHAMPION?
Making America's worst-selling cereal front-page news by redefining "The Breakfast of Champions" for a new generation of consumers and athletes.
new purposeful packaging
Through the Wheaties website, everyone can share the causes they champion. One will be selected for the next Wheaties box.
Trading Cards
Spec Project
CW: Nathan Blakely
AD: Tessa Memmott
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