WHEATIES // WHAT DO YOU CHAMPION?

Making America's worst-selling cereal front-page news by redefining "The Breakfast of Champions" for a new generation of consumers and athletes.

new purposeful packaging

Wheaties Packaging
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Through the Wheaties website, everyone can share the causes they champion. One will be selected for the next Wheaties box.

Trading Cards

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Spec Project

CW: Nathan Blakely
AD: Tessa Memmott